What is the largest category of whiskey?

The largest category of whiskey is blended whiskey. This category is significant because it combines multiple types of whiskies, often from different distilleries, which allows for a broader flavor profile and consistent quality. Blended whiskey can include both grain and malt whiskies, and its popularity is largely due to its accessibility, affordability, and smoothness.

This category is especially prevalent in markets where consumers prefer lighter, more approachable flavors, which are characteristic of many blended whiskeys. While single malt whiskey and pot still whiskey have loyal followings and unique characteristics, they represent narrower segments of the market and tend to be produced in smaller quantities compared to blended whiskeys. Grain whiskey, while important, is usually less recognized on its own and often serves as a component in blends rather than standing as a prominent category. Therefore, the broad appeal and production scale of blended whiskey make it the largest category in the whiskey world.